Question 1

What function does SEO play in digital advertising?

Accepted Answer

By elevating a website's access in search engine results, SEO (Search Engine Optimization) increases organic traffic and improves the general success of digital marketing methods.

Question 2

Which skills are necessary for digital marketing?

Accepted Answer

SEO, social media management, writing and publishing content, data analysis, email marketing, PPC advertising, and expertise with Google Analytics and AdWords are vital expertise.